“Purse” Commerical – Foundation for a Better Life

I’ve seen this commercial a few times recently, and I think it’s terrific….until the last 4 seconds. It has interesting characters, a quick mystery, a happy ending with an important lesson, and looks cool visually. But the cops offering the kid a doughnut?? Seriously?!? The commercial is awesome without that tired old joke.

Check out the video below and see if you agree with me.

Purse Commercial Screen Shot

Bree’s Critique: Terrific casting, great camera work, nice editing and color toning, good story and message, but the overused “cops and doughnuts” element at the end throws a sour note on the ad and should have been left out.

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